What to anticipate from Apple’s upcoming launch

We’re nonetheless ready for Apple to make the official announcement for the iPhone event that often takes place in September. At that occasion, they’re going to showcase the brand new iPhone 17 lineup which can come outfitted with the latest iOS 26 features preinstalled, in addition to any further options Apple reveals on the launch occasion. However since we (presumably) nonetheless have to attend just a few weeks till the iPhone occasion, we will solely speculate what the brand new units will seem like. As with most unreleased iPhones, rumors and leaks have trickled in concerning the {hardware} aspect forward of the official introduction. This is what we’re anticipating and what we will moderately assume we’ll get from Apple in September.

What are the newest iPhone 17 rumors?

Not essentially a “new” rumor however Bloomberg’s Mark Gurman believes there really will likely be a brand new orange colour supplied for the iPhone 17 Professional and Professional Max, in addition to a light-weight blue colour for the iPhone 17 Air, he confirmed in his weekly Power On newsletter.

Moreover, now we have a brand new case rumor. According to leaker Majin Bu, there will likely be new Liquid Silicone circumstances in eight colours, together with Deep Orange, Pale Orange, Grass Inexperienced, Celadon, Fog Purple, Gray Blue, Darkish Blue and Midnight Black.

These rumors have not been confirmed by Apple and we can’t know what the precise iPhone 17 fashions will seem like till the iPhone occasion subsequent month.

How a lot will the iPhone 17 price?

Apple’s announced plan to expand US-based manufacturing partners appears to offer it no less than some shielding from the steepest Trump administration tariffs which have already triggered value will increase on all the pieces from PlayStations to Switch consoles to high-end cameras to Sonos speakers. However provided that President Trump’s commerce insurance policies can change from week to week, and Apple’s persevering with reliance on Asia-based provide chains, value shocks stay an ongoing chance. The larger query is: Will Apple take up any larger prices, or go them on to customers?

If costs do creep up, Apple might select to pair it with an “improve.” Take into account this latest rumor posted by MacRumors from a leaker referred to as “Instant Digital,” suggesting that the default storage of the iPhone 17 line might begin at 256GB, doubling the present 128GB baseline. Whereas that may very well be accompanied by a price increase of $50, Apple might no less than pitch it as a “higher worth.” That stated, the corporate doubled the default RAM of its Mac computers from 8GB to 16GB at no additional price in 2024 — however that was earlier than the present Trump tariff cycle began.

When will the iPhone 17 collection be introduced?

Most years, the flagship smartphones are launched in September. MacRumors highlighted a narrative initially reported by iphone-ticker.de that the Apple iPhone 17 occasion may very well be Tuesday, September 9, in keeping with data gleaned from German cell phone suppliers.

It is nonetheless too early to have the particular dates; some years, Apple solely provides per week or two of lead time between sending invitations and internet hosting the occasion. However years of previous precedent present that someday in September ought to be when the 17 fashions make their debut. This household of smartphones will be the final to comply with that pattern, nonetheless. There have been hints that the introduction of the iPhone 18 assortment in 2026 will likely be split right into a pro-tier announcement within the fall and a regular mannequin announcement the next spring.

What is going to the brand new iPhone 17 lineup embrace?

Design leaks counsel that Apple is constructing an ultra-thin smartphone, prone to be named the iPhone 17 Air to match Apple’s ultralight laptop computer designation. Bloomberg‘s Mark Gurman, typically a stable supply of superior intel about Apple, reported in January that the iPhone 17 Air will likely be outfitted with a primary A19 chip and can solely have a single digicam lens. It could additionally use Apple’s new in-house modem, which was launched in February on the iPhone 16e. Extra particulars about this growth might leak forward of September, however that is what we all know for now.

An investor observe from Apple analyst Jeff Pu indicated that the Air may have a titanium body. If his stories are correct, the light-weight smartphone would be the solely entry within the iPhone 17 lineup to make use of that metallic; the iPhone 17, iPhone 17 Professional, and iPhone 17 Professional Max are anticipated to be product of aluminum, which is oddly a lighter materials than titanium. Different hypothesis had instructed that the Air would use a mix of aluminum and titanium, so the precise supplies might not be identified till the official announcement.

Moreover, an August 4 MacRumors report says the inner battery pack of the iPhone Air is simply 2.49mm thick — half the thickness of the iPhone 17 Professional battery. The leak was posted on the Korean-language Naver blog, the place they present the alleged batteries of the iPhone 17 Air and 17 Professional aspect by aspect. The identical account claimed the 17 Air’s battery capability was a mere 2,800 mAh, MacRumors notes. (That is beneath the battery capability of present iPhone 16 fashions.)

On the same subject, an iPhone 17 Professional manufacturing leak seems to have revealed an all-aluminum chassis, according to MacRumors. Initially posted by leaker Majin Bu, the picture reveals a shell that has a big spherical gap on the again (the place the Apple brand usually is) to permit for MagSafe charging. MacRumors says this might simply be a molding however notes that the aluminum body (versus the present titanium in Professional iPhone fashions) would yield a considerably decrease weight.

That very same leaker (Majin Bu), whom MacRumors classifies as a “hit-or-miss leaker,” suggests the iPhone 17 Professional may have higher wi-fi sign energy due to an up to date antenna design. The person posted a render on X that reveals a brand new antenna system that wraps across the iPhone 17 Professional’s supposedly wider rear digicam bump. Once more, this can be a render, not a real-world photograph. That stated, we will not knock the objective of higher wi-fi reception, so we’re hoping this one has a level of reality to it.

Leaker Majin Bu also claims “TechWoven” circumstances may very well be launched, per a MacRumors report. The circumstances match the rumored design on the iPhone 17 fashions, with the broad digicam bump. The leaker famous there are two lanyard holes for “handy and safe carrying,” so it may very well be worn round your neck. The colours would are available in gray/black, blue, inexperienced, purple and orange.

Every new roster features a base mannequin, however through the years, Apple has shaken up the number of telephones it affords. Most probably there will likely be an iPhone 17 and an iPhone 17 Professional. Apple has additionally dedicated to the dimensions issues philosophy, and has been constructing an iPhone Professional Max possibility with a fair greater display screen and higher battery life; the 17 roster will virtually definitely have one as properly.

The brand new Professional iPhones are stated to have a full-width “digicam island” on the rear, which might mark the primary time an Apple mannequin opted for that design. This function might be seen within the purported iPhone 17 “spotted in the wild.” The pics, highlighted on MacRumors, present a black cased iPhone (17 Professional?) with the distinct again panel. Is it the actual deal? The twin angles lend a level of credibility in a social media panorama more and more polluted with AI-enhanced fakes, however your guess is nearly as good as ours.

The iPhone 17 Air appears primed to take the place of a possible iPhone 17 Plus. For the reason that iPhone 16e was solely simply launched in February at a surprisingly high price point, it appears unlikely that there will likely be a brand new addition to that decrease finish of the spectrum, the fashions that have been beforehand referred to as SE.

On the very least, it sounds just like the iPhone 17 Air will not take away the charging port and rely solely on wi-fi connectivity. Bloomberg stated that whereas Apple had investigated making the iPhone 17 Air and not using a single port, the corporate (happily) modified plans. He additionally says that the rumored cellphone may have a 6.6-inch display screen and embrace the Dynamic Island and Digicam Management button. Lastly, the value is rumored at $900 — possible greater than the usual iPhone 17 however lower than the Professional.

We have additionally gotten what appears to be a dependable have a look at what the colour lineup will likely be for the brand new smartphones. Macworld reported that the iPhone 17 will likely be accessible in black, white, metal grey, inexperienced, purple and lightweight blue. The iPhone 17 Air will reportedly have 4 colour choices: black, white, mild blue and lightweight gold. Whereas the Air colours will likely be much less saturated, the visuals for the iPhone 17 Professional and iPhone 17 Professional Max will go daring. The choices for the Professional fashions are anticipated to be black, white, grey, darkish blue and orange.

On July 30, Tom’s Guide highlighted an X publish from Sonny Dickson — a longtime and usually dependable leaker of unreleased iPhone data — exhibiting “dummy” iPhone 17 fashions within the new colours that have been the supply of the aforementioned Macworld story. Whereas these are actually simply mock-ups — not actual, leaked iPhones — it is fascinating to see how the design and colour rumors translate right into a real-world appear and feel.

So as to add the the rumors, a Weibo leaker referred to as Digital Chat Station suggests the iPhone 17e will come outfitted with a brand new design that features the Dynamic Island, MacRumors reports. In line with the publish, the brand new cellphone may have the A19 chip and will have a 6.1-inch OLED show with a front-facing 12-megapixel digicam and a rear-facing 48-megapixel digicam. Nonetheless, it is vital to notice this report refers back to the 17e mannequin that might be anticipated to launch no sooner than February 2026, if it adopted the identical launch sample because the iPhone 16e.

What is going to iOS 26 be like?

Apple upended its numbering conventions with WWDC 2025, and can match the identify of every new working system to the 12 months it is launched. So when the subsequent wave of iPhones hits, they’re going to be working on iOS 26.

On the design aspect, the smartphone OS launched throughout the massive developer showcase took a contentious strategy dubbed Liquid Glass. Apple has been scaling down the quantity of transparency results within the subsequent beta checks of iOS 26, however it would nonetheless have a glass-like visible.

The function checklist contains massive and small updates. On the extra impactful aspect, the Telephone and Pictures apps have been redesigned. There will likely be a number of options leveraging synthetic intelligence, equivalent to dwell translation capabilities coming to Telephone, FaceTime and Messages. Apple can be at present testing a delicate content material warning for baby accounts that may freeze FaceTime video if nudity is detected by on-device machine studying instruments. And the corporate can be launching Visible Intelligence, which can use AI to seek for parts in a picture.

iOS 26 additionally has a litany of minor, high quality of life enhancements. Group texts are getting help for polls. And for the gradual risers on the market, iOS 26 will lastly allow you to escape the tyranny of the nine minute snooze alarm.

The subsequent iOS is now accessible as a public beta. Listed here are our preliminary impressions of the Liquid Glass design and different new options. iOS 26 is compatible with all fashions again by means of iPhone 11.

What different merchandise are anticipated to be launched alongside the iPhone 17?

If Apple follows its ordinary sample, the iPhone 17 will likely be introduced alongside new Apple Watch merchandise. That may be the Apple Watch Collection 11 (if Apple sticks to the identical naming scheme), and perhaps an Apple Watch Extremely 3 and/or an up to date Apple Watch SE. (They’re going to all run watchOS 26, after all.) Different potentialities — and that is, once more, hypothesis — might embrace refreshed Apple AirPods Professional (which acquired its last big update in 2022) and perhaps new AirTags trackers (first launched in 2021).

The Apple rumor mill acquired a giant shot within the arm this week due to the reported inclusion of product ID numbers in latest beta software program builds. Per MacRumors, it is a laundry checklist of latest {hardware}, together with long-rumored product updates just like the Apple TV, HomePod mini, new Apple Studio Show monitor and two contemporary iPads.

After all, even when that checklist is completely correct, we might not see these merchandise till 2026 — if ever. So do not anticipate all of merchandise to share the stage with the iPhone 17, particularly since Apple likes to maintain its star performer on the focus.

That stated, remember the fact that Apple has just lately been having Mac-centric bulletins in late October (because it did final 12 months to debut new M4 Macs), so there’s at all times the possibility of one other shoe dropping just a few weeks down the street.

Replace, August 25, 2025, 5:15PM ET: Added new stories concerning the iPhone 17 Professional’s orange colour in addition to new rumored Liquid Silicone circumstances.

Replace, August 22, 2025, 11:52AM ET: Added new particulars concerning the colours of the rumored TechWoven case.

Replace, August 20, 2025, 7:12PM ET: Added new rumor about potential TechWoven case for iPhone 17 collection.

Replace, August 18, 2025, 6:23PM ET: Added new rumor concerning the iPhone 17e doubtlessly having the Dynamic Island.

Replace, August 15, 2025, 2:05PM ET: Added new rumor concerning the all-aluminum chassis on the iPhone 17.

Replace, August 13, 2025, 10:02PM ET: Added a listing of the merchandise which can be anticipated to be launched alongside the iPhone 17s.

Replace, August 11, 2025, 7:27PM ET: Added a render of a rumored new antenna design for the iPhone 17 Professional.

Replace, August 8, 2025, 4:43PM ET: Added new hypothesis and stories about iPhone 17 pricing.

Replace, August 6, 2025, 4:05PM ET: Added newest particulars concerning the potential iPhone 17 occasion date.

Replace, August 4, 2025, 5:23PM ET: Added newest battery leaks concerning the iPhone 17 fashions.

Replace, August 1, 2025, 8:15AM ET: Added new pictures exhibiting potential iPhone 17 colours.

Replace, July 30, 2025, 11:08AM ET: Added newest leaks and rumors concerning the iPhone 17, and up to date data on the iOS 26 public beta.

Replace, July 17, 2025, 4:40PM ET: Added newest details about iOS 26, potential supplies for the Air, and the colour choices for the totally different fashions.

Replace, March 17, 2025, 2PM ET: Added particulars concerning the rumored value and options of the iPhone 17 Air.

Replace, April 11, 2025, 3:45PM ET: Added particulars from Entrance Web page Tech’s new video that claims to disclose particulars from a leaked iOS 19 construct.