A pretend Fb occasion disguised as a math drawback has been certainly one of its prime posts for six months

A virtually year-old Fb occasion for a “easy maths competitors” has been one of the vital viral posts on the platform for six months. The “occasion” racked up about 51 million views on Fb through the first quarter of 2025, in line with the corporate’s latest report on “broadly seen content material” on the platform.

That will be a powerful stat for any single put up, however it’s the second quarter in a row wherein the “maths competitors” has nabbed the quantity two spot on Meta’s record of broadly seen content material. It additionally appeared on final quarter’s report, throughout which era it obtained about 64.3 million views, in line with an archived model of the report.

So why is a random Fb occasion that is not likely an occasion getting greater than 100 million views? It will appear to be a repackaging of an outdated engagement bait tactic. The header picture for the occasion is a picture of a chunk of paper with the phrases “just for genius” adopted by a seemingly easy equation. When shared as a Fb put up, the picture is prominently displayed in a manner that will appear to be a traditional picture put up. The picture additionally has some placing similarities to different seemingly basic math equations which were going viral on Fb for nearly 15 years.

A take a look at the occasion web page itself exhibits that a whole lot of hundreds of individuals have engaged with the occasion. Greater than 800,000 folks responded to the supposed July 8, 2024 occasion. Even now, almost a 12 months later, the occasion is seeing common feedback from Fb customers — most of whom are intent on earnestly explaining how the equation needs to be solved (or arguing with others’ interpretation). As Slate famous again in 2013, there’s one thing irresistible about arguing primary arithmetic with strangers on the web.

What’s a little bit of a thriller is why this put up has gone so viral months after it was initially posted. I reached out to the account behind the put up, a Nigerian-based creator named Ebuka Peter Ibeh and did not instantly hear again. The put up appears to be way more profitable than every other latest posts from Ibeh, who has about 25,000 Fb followers.

In any case, the put up gives an attention-grabbing window into the sorts of weird content material and questionable techniques that also commonly goes mega-viral on Fb. Meta not too long ago stated it could crack down on creators sharing spammy posts on Fb, although it is unclear if this sort of engagement bait would fall below the class of content material it is explicitly making an attempt to discourage.